In advance of the predicted rise in interest in premium quality biomass fuels in 2014, Balcas brites has launched a new website designed specifically to enhance the user experience, providing a clear, easy to navigate method of communication from GB and Ireland’s most popular brand directly to its domestic and commercial customers.
The new state-of-the-art website boasts responsive capabilities, making the site easy to navigate through all mobile web browsers, tablets, and computers. With high-impact photos portraying the versatility of brites, designated sections for domestic and commercial users, a secure portal for arranging your next order, and an interactive map to locate your nearest bagged distributor, the website offers a one-stop shop for current and prospective users.
Speaking on the launch of the new website Business Development Director Ian McCracken said, ‘With the increasing popularity of the Renewable Heat Incentive among businesses in GB and Northern Ireland as well as the expected rise in inquiries linked with the upcoming announcement of the Domestic RHI, it was essential that our website included the most up-to-date information in an easy to use format for all users and prospective users.
Our website has always received high traffic, with over 7,000 visits to the local bagged distributors page alone in the past year. Our project focused on building upon the excellent search engine optimisation (SEO) that was already in place so that our site would continue to be a leader among biomass news and information sources in GB and Ireland.
We are delighted with the clean, modern feel of the new website, which is being reflected in our updated monthly domestic and bi-monthly commercial e-zines. We will use these channels as well as our social media profiles to keep the public and our customers up to date on the latest developments in the Renewable Heat Incentive (RHI) as well as company milestones, big business wins, and unique case studies. Our customers will also find the online ordering process has been streamlined to make the ordering process simpler and more streamlined.’